The unsung hero of craft beer, besides the beer itself, is the can art. There’s something about a bold, eye-catching label that seems to enhance the drinking experience (even if it’s purely psychological, though let's not tell the brewers that). For me, designing a beer label is always a drop-everything kind of moment.

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Each beer came with its own unique visual identity, built out across a full suite of materials: promotional assets like posters and social media teasers, sales tools like email campaigns and training guides, and in-taproom visuals like ads and taphandle wraps. Every design had to speak not just to the flavor of the beer, but to the people encountering it — whether that’s a bartender, a distributor, or someone just looking for something new to try.