Michael Malul Holiday Campaign

Micahel Malul

Campaign Development | Illustration | Set Design

This campaign was created for Michael Malul, a fragrance brand known for its expressive, story-driven scents. Each fragrance is treated like its own distinct mood and narrative, so the visual direction needed to feel imaginative, transportive, and a little bit theatrical.

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I partnered with the Marketing Director and Art Director from the ground up until the vision took shape: an all-white, pop-up-book-inspired world where every fragrance could “tell its own story.” The monochrome set was intentional; stripping away color let the bottles become the focal point.

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I hand-illustrated the designs, translated them into vector artwork, and worked with Eclipse Creative to turn each layer into laser-cut polymer pieces for the photoshoot. Every cutout was sanded, filed, glued, and assembled by hand. I also assisted on set to make sure the final scenes matched the original drawings as closely as possible. The result is a storybook world that reflects the brand’s narrative spirit while letting each fragrance shine.